Bluewake Outboards

Last updated: 03 – 05 – 2025

Bluewake Outboards (“we”, “us”, “our”) operates bluewakeoutboards.com (“Site”).
We are committed to protecting your personal data and complying with the General Data Protection Regulation (GDPR) as well as applicable German and EU data protection laws.

This Privacy Policy explains:

What personal data we collect
How and why we process it
Who receives your data
Your data protection rights
How you can contact us

1. Data Controller (Responsible Party)

Bluewake Outboards
Reiherstieg-Hauptdeich
21107 Hamburg, Germany

Phone: +49 1577 9153784
Email: sales@bluewakeoutboards.com

If you have any questions about this Privacy Policy or your rights, you may contact us directly.

2. Types of Data We Collect

We collect and process the following categories of personal data:

2.1 Data you provide directly

Name
Email address
Telephone number
Billing and shipping address
Company name (if applicable)
Payment-related information (e.g., bank transfer proof)
Order information
Messages sent via contact form or email

2.2 Automatically collected data

When visiting our Site, the following data may be collected automatically:

IP address
Browser type and version
Device type and operating system
Referrer URL
Pages visited and time spent
Log data, errors, and diagnostic information

2.3 Cookies & Tracking Technologies

We use cookies to:

Enable website functionality
Improve user experience
Analyze website traffic
Secure the Site
Support analytics tools (if activated)

You can manage or reject cookies via your browser settings or our cookie banner.

3. Purpose & Legal Basis of Processing

We process personal data only where a lawful basis exists under Article 6 GDPR.

3.1 To process your orders (Art. 6(1)(b) – Contract necessity)

Including:

Quotation preparation
Shipping arrangements
Payment processing
Customer account management
After-sales support

3.2 To respond to inquiries (Art. 6(1)(b) & (f))

When you contact us via forms, email, or phone.

3.3 To ensure website functionality (Art. 6(1)(f))

We process technical and security data to:

Maintain server stability
Detect and prevent fraud
Protect against cyberattacks

3.4 For legal compliance (Art. 6(1)(c))

Including obligations relating to:

Tax and accounting records
Anti-fraud regulations
EU consumer protection laws

3.5 Based on your consent (Art. 6(1)(a))

For:

Marketing emails (where applicable)
Non-essential cookies
Newsletter subscriptions

You may withdraw consent at any time.

4. Sharing of Personal Data

We only share personal data where necessary and lawful.

4.1 Shipping & Logistics Partners

To deliver your order (e.g., freight forwarders, carriers).

4.2 Payment & Banking Partners

To verify payments, process transfers, and prevent fraud.

4.3 IT Service Providers

Such as:

Hosting providers
Email service providers
Cloud infrastructure services
Security & monitoring tools

4.4 Legal obligations

We may share data with:

Tax authorities
Law enforcement
Regulators

We never sell your personal data.

5. Data Transfers Outside the EU

If personal data is transferred to third countries (e.g., USA), such transfers occur only:

When required for order processing
When using third-party services (e.g., email, analytics)
Under GDPR safeguards such as:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions

We ensure all service providers comply with GDPR requirements.

6. Data Retention Periods

We retain your data only as long as necessary:

Data Type	Retention Period
Order & invoice data	10 years (legal requirement in Germany)
Customer service messages	12–24 months
Website logs	30–180 days (for security)
Marketing email data	Until consent is withdrawn
Cookie identifiers	As defined in the cookie banner

After expiration, data is deleted or anonymized.

7. Your GDPR Rights

Under the GDPR, you have the following rights:

7.1 Right of access (Art. 15 GDPR)

You can request a copy of your personal data.

7.2 Right to rectification (Art. 16 GDPR)

You can correct inaccurate or incomplete information.

7.3 Right to erasure (Art. 17 GDPR)

You may request deletion of your data under certain conditions.

7.4 Right to restrict processing (Art. 18 GDPR)

You may request limited processing of your data.

7.5 Right to data portability (Art. 20 GDPR)

You may request transfer of your data to another controller.

7.6 Right to object (Art. 21 GDPR)

You may object to processing based on legitimate interests or marketing.

7.7 Right to withdraw consent (Art. 7 GDPR)

You may withdraw consent at any time.

7.8 Right to lodge a complaint

You may file a complaint with your regional Data Protection Authority:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str. 22, 7. OG
20459 Hamburg, Germany
Email: mailbox@datenschutz.hamburg.de

8. Cookies & Tracking Technologies

We use cookies for:

Essential website functionality
Preference management
Performance & analytics (if enabled)
Security protection
Third-party tools (if applicable)

You may manage cookies through:

Our cookie banner
Your browser settings
Opt-out mechanisms (where available)

We comply with the ePrivacy Directive and GDPR consent requirements.

9. Security of Your Data

We implement industry-standard security measures including:

SSL/TLS encryption
Secure hosting environments
Access control & authentication
Regular security monitoring
Data minimization
Threat detection tools

While no system is 100% secure, we take all reasonable steps to protect your data.

10. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or significant effects on users.

11. Third-Party Links

Our Site may contain links to external websites.
We are not responsible for:

Their content
Their privacy practices
Their data handling policies

We recommend reviewing their privacy statements.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect:

Legal changes
Website updates
Service provider changes
New data processing activities

The latest version will always be posted on this page.

13. Contact Information

For inquiries about our Privacy Policy or your rights: